The design strategy involves a comprehensive internal reconfiguration of the existing fabric, transforming it into high-end hotel accommodation. This is complemented by a strategic new-build extension designed to seamlessly integrate with the surrounding architectural context.

• Hospitality Excellence: The upper floors are being reimagined as luxury hotel rooms, featuring dedicated accessible suites and a state-of-the-art accessible lift to ensure full inclusivity.

• Commercial Vitality: The ground floor commercial unit is undergoing extensive redevelopment to house a premium restaurant, activating the street frontage and contributing to the vibrant Earls Court economy.

• Heritage Sensitivity: While not a listed structure, the design places a strong emphasis on preserving the building’s historical aesthetic, ensuring the new elements respect the rhythm and scale of the existing streetscape.

Sustainability & Innovation

In line with modern London planning requirements, the project incorporates advanced environmental features to minimize its carbon footprint.

• Green Infrastructure: A bespoke green roof system designed to support local biodiversity and improve thermal regulation.

• Renewable Energy: Integration of a solar panel array to power the building’s core systems, reducing long-term operational costs.